Column by Peter Derk
Selling your story with plot or even excerpts is a tough proposition. There's a better way.
Column by Peter Derk June 2, 2022
Let's go dumpster diving on Trump's Truth Social, see if we can't sell a few books.
Column by Kleopatra Olympiou May 6, 2022
Stare into the author's magnetizing gaze, the bokeh of nature and bookshelves behind them: “Come with me,” they say, “I write exquisitely without trying very hard.”
Column by Peter Derk February 17, 2022
Have you been the victim of a #WritersLift? Don't worry, you're not alone.
Column by Jay Wilburn September 15, 2021
Authors are always trying out new ways to promote their work. Is TikTok the platform they're looking for?
Column by Andrew Fowlow August 11, 2021
When utilized correctly, an author newsletter can be a beacon of hope for those struggling for exposure in a saturated market.
Column by Peter Derk June 15, 2021
Identity marketing is here, it's telling you how to sell, it's telling you how to buy, and it's time you took control.
Column by Peter Derk May 11, 2021
The least gross form of a very gross thing: Marketing.
Column by Andrew Fowlow April 7, 2021
There are things you can start doing right now that will have a huge impact on an indie author and it won't even cost you a penny.
Interview by Andrew Fowlow
I've come to really admire Clark’s efforts. He's an author that I think gets it right and we all can learn from his hustle.
Column by Peter Derk February 24, 2021
Let's question classic marketing advice like spacing out your releases and not being too pushy.
Column by Peter Derk
Learn to sell books like a flim-flam man. A matchstick man. A snake oil salesman.
Column by Andrew Fowlow January 7, 2021
The world’s largest community of book lovers is removing its automated Twitter functionality, leaving patrons of the site confused. Why is the social giant taking steps detrimental to indie authors?
Column by Cina Pelayo September 11, 2020
Different writers have different goals when it comes to their online presence. Author Cina Pelayo discusses hers.
Column by Andrea J. Johnson May 15, 2020
An author photo is a marketing tool. It should look like YOU on your best day. This post lists the do's and don'ts of creating the best photo for your brand.
Column by Rob Hart May 4, 2020
Bookstores and libraries are closed. In-person gatherings are discouraged or banned. The media is in a tailspin. What's an author to do—especially if you just had a book come out?
Column by Christoph Paul March 24, 2020
A meditation on self-hype/-marketing/-branding block.
Column by Andrea J. Johnson
Learn what makes a good comp title, why comp titles are important, and how to create a comp title that provides maximum impact.
Column by Andrea J. Johnson December 27, 2019
Create an effective tagline in three steps: Brainstorm who you are and what you do. Identify how you do it, and determine the benefit your work gives to the reader.
Column by Peter Derk August 7, 2019
The library is your friend. Don't alienate it.
Column by Andrea J. Johnson July 8, 2019
We’ve identified five books that walk the line between craft and commercialism to offer writers the truth behind how their art becomes an entity when the marketing process begins.
Column by Gabino Iglesias
I hate Amazon as much as you, but I also love it. Yeah, it's complicated. Here's why.
Column by Annie Neugebauer
Are you a writer who's only tried your hand at novels, poetry, or essays? Here are 9 reasons writing short fiction might be worth your time.
Column by Annie Neugebauer April 27, 2018
What does selling used clothing have to do with publishing? In today’s digital marketplace——where writers mostly have to do all of our own hustling——there’s a lot more crossover than you might think.