Column by Susan DeFreitas August 30, 2017
Shameless self-promotion is not the same as self-promoting without shame. If you want to establish a career as an emerging author, consider mastering the latter.
Column by Peter Derk
Eleven ideas to help Marvel end their sales slump. Four of them are actually legitimate!
Column by Gabino Iglesias
In the last three years, I've seen so many indie presses come and go that I've lost count. I asked some experts to help me figure out why.
Column by Susan DeFreitas June 1, 2017
There were a whole lot of things I did wrong as a debut novelist. But there were also some things I really did right--and they made a difference in the long run.
Column by Christopher Shultz
If you delete your email subscriptions on sight, maybe don't do that.
Column by Gabino Iglesias February 6, 2017
There's a lot of nonsense happening on Facebook, and it's time authors stop contributing to it.
Column by Peter Derk
What kind of junk can you slap your book onto for trade shows, giveaways, and to generally annoy everyone?
Column by Peter Derk September 14, 2016
If a guy were to buy $100 of eBook marketing materials, how much would it earn him?
Column by Annie Neugebauer September 8, 2016
Tweet less. Tweet better. Tweet relevantly. And for the love of all that is holy, stop annoying your followers. Here’s the 10 most annoying things I see writers do on Twitter, plus how to fix them.
News by Peter Derk June 9, 2016
Forget waiting, we want binge-able books, and we want them now!
A Conversation With Alex Segura About PR, Archie Comics, And His New Novel 'Down the Darkest Street'Interview by Rob Hart
New dad, PR man, comic editor, mystery writer. How does Alex Segura do it? Find out in his interview!
Column by Max Booth III May 13, 2016
Call us when you have a real challenge.
Column by Suzy Vitello December 3, 2015
Suzy Vitello, aka "the den mom," knows how to throw a great book party. After all, she was taught by the master of the literary festivus, Chuck Palahniuk. Need some ideas for your own launch? Read on.
News by Peter Derk September 8, 2015
Two novel ways Japan's bookstores are fighting for brick and mortar.
Column by Michael David Wilson
A case for using an email list over social media to communicate with your audience.
Column by Peter Derk August 20, 2015
When Max Booth III suggested 25 desperate marketing ideas, it was only a matter of time until someone tried them out.
Column by George Cotronis July 23, 2015
You want to sell your novel or land an agent? Well, you need an elevator pitch and synopsis to do so. Here's Elevator Pitch 101.
Column by Max Booth III May 29, 2015
A marketing guide for those who no longer care if they're arrested.
Column by Rob Hart March 17, 2015
So much of the publishing process is waiting for the next thing you have to do. Then everything happens at once—planning release parties and galleys and marketing. And it's pretty damn awesome.
Column by Cath Murphy December 23, 2014
Why pay big bucks to marketing consultancies when unlocking the secrets of the bestseller is a simple matter of looking at Amazon lists and making a few snap judgments?
Column by Dean Fetzer December 17, 2014
Do we have a responsibility to our readers to behave ethically when we market our books?
Column by Richard Thomas December 16, 2014
Advance your writing career right now! Hop to it—some tips and tricks.
News by Peter Derk November 3, 2014
Is Hillary Carlip's new project full of sweet highs, or is it all artificial lows?
Column by Max Booth III September 5, 2014
The soundtrack’s main goal is to better emphasize the book’s atmosphere while also helping readers discover new music.