Overcoming the Shame of Self-Promotion

Column by Susan DeFreitas August 30, 2017
Shameless self-promotion is not the same as self-promoting without shame. If you want to establish a career as an emerging author, consider mastering the latter.

11 Ways Marvel Comics Can Change To Attract Consumers

Column by Peter Derk
Eleven ideas to help Marvel end their sales slump. Four of them are actually legitimate!

Why Do So Many Indie Presses Fail?

Column by Gabino Iglesias
In the last three years, I've seen so many indie presses come and go that I've lost count. I asked some experts to help me figure out why.

10 Things I Did Right As a Debut Novelist

Column by Susan DeFreitas June 1, 2017
There were a whole lot of things I did wrong as a debut novelist. But there were also some things I really did right--and they made a difference in the long run.

Email Newsletters: A Writer's Best Friend

Column by Christopher Shultz
If you delete your email subscriptions on sight, maybe don't do that.

9 Facebook Posts by Authors We Don't Need to See in 2017

Column by Gabino Iglesias February 6, 2017
There's a lot of nonsense happening on Facebook, and it's time authors stop contributing to it.

22 of the Best And Worst Promotional Products For Your Book Release

Column by Peter Derk
What kind of junk can you slap your book onto for trade shows, giveaways, and to generally annoy everyone?

What $100 Of eBook Marketing Advice Is Really Worth

Column by Peter Derk September 14, 2016
If a guy were to buy $100 of eBook marketing materials, how much would it earn him?

When Writers Do It Wrong: The Top 10 Ways To Annoy Your Twitter Followers

Column by Annie Neugebauer September 8, 2016
Tweet less. Tweet better. Tweet relevantly. And for the love of all that is holy, stop annoying your followers. Here’s the 10 most annoying things I see writers do on Twitter, plus how to fix them.
The New Binge-Ability Of Books

The New Binge-Ability Of Books

News by Peter Derk June 9, 2016
Forget waiting, we want binge-able books, and we want them now!
Alex Segura, Comics, Craft, marketing, PR, Writing

A Conversation With Alex Segura About PR, Archie Comics, And His New Novel 'Down the Darkest Street'

Interview by Rob Hart
New dad, PR man, comic editor, mystery writer. How does Alex Segura do it? Find out in his interview!

How to Create an Award-Winning Magazine Without Ever Spending a Dime

Column by Max Booth III May 13, 2016
Call us when you have a real challenge.

Book Launches, Portland Style

Column by Suzy Vitello December 3, 2015
Suzy Vitello, aka "the den mom," knows how to throw a great book party. After all, she was taught by the master of the literary festivus, Chuck Palahniuk. Need some ideas for your own launch? Read on.
Japan's Brick And Mortar Bookstores Fight Back

Japan's Brick And Mortar Bookstores Fight Back

News by Peter Derk September 8, 2015
Two novel ways Japan's bookstores are fighting for brick and mortar.

7 Reasons Why A Mailing List Is More Important Than Social Media

Column by Michael David Wilson
A case for using an email list over social media to communicate with your audience.

25 Book Marketing Ideas for the Desperate and Shameless: Field Test

Column by Peter Derk August 20, 2015
When Max Booth III suggested 25 desperate marketing ideas, it was only a matter of time until someone tried them out.

The Art of the Pitch and Synopsis

Column by George Cotronis July 23, 2015
You want to sell your novel or land an agent? Well, you need an elevator pitch and synopsis to do so. Here's Elevator Pitch 101.

25 Book Marketing Ideas for the Desperate and Shameless

Column by Max Booth III May 29, 2015
A marketing guide for those who no longer care if they're arrested.

Path to Publication 3.5: Galleys, Bookstores, Marketing, and Putting the Pedal to the Metal

Column by Rob Hart March 17, 2015
So much of the publishing process is waiting for the next thing you have to do. Then everything happens at once—planning release parties and galleys and marketing. And it's pretty damn awesome.

Seven Important Marketing Lessons We Can Learn From the Bestselling Books of 2014

Column by Cath Murphy December 23, 2014
Why pay big bucks to marketing consultancies when unlocking the secrets of the bestseller is a simple matter of looking at Amazon lists and making a few snap judgments?

The Ethical Author

Column by Dean Fetzer December 17, 2014
Do we have a responsibility to our readers to behave ethically when we market our books?

Storyville: Advance Your Writing Career—NOW!

Column by Richard Thomas December 16, 2014
Advance your writing career right now! Hop to it—some tips and tricks.
Sweet Or Low: The Novel That Ads Built

Sweet or Low: The Novel That Ads Built

News by Peter Derk November 3, 2014
Is Hillary Carlip's new project full of sweet highs, or is it all artificial lows?

How to Build a Novel Soundtrack

Column by Max Booth III September 5, 2014
The soundtrack’s main goal is to better emphasize the book’s atmosphere while also helping readers discover new music.

10 Soul-Crushing Things About Writing in 2014

Column by Phil Jourdan August 14, 2014
Find it hard promoting yourself, dealing with incompetent online reviewers, or taking writing advice from viral marketers? You're not alone.