Small Demons Signs Deal With Penguin
A start-up which aims to “connect all the details of all the books we read into a web of information” has just announced a new deal with Penguin to add the publisher's back catalog to their database. Small Demons now has deals with five of the top six publishers.
Penguin’s addition to Small Demons will greatly expand the connectivity of the world of literature by providing readers with access to the fine details found in contemporary fiction like JR Ward to classics like Madame Bovary,” said Valla Vakili, the founder of Small Demons. “With the addition of more and more publishers to Small Demons we are getting ever closer to a complete cataloging of all things in all books.”
Users should see books from Penguin’s collection appearing on the site tin 2013, letting readers find interesting connections between favorite books and the rest of the literary world. Described by the Associated Press as “the book world’s latest mind game and guilty pleasure and a proving ground that everything is really connected.”
In addition to the big publishers, Small Demons has deals in place with W.W. Norton, Sourcebooks and Perseus, and has designs on bringing in more publishing houses in 2013.
For Penguin, and other houses like Random House, the chance to cross-market their books and connect with readers is a great opportunity. A side-effect should be that books lost in the deluge of the last few years will be discoverable again and gain new readers at the same time.
Well, I’m impressed: with a catalog of over 10,000 books, and thousands more being added monthly, Small Demons is looking like one to watch. I’m off to their website to have a look! Give it a go and let us know what you think.
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