Barnes And Noble Reveals Black Friday Battle Plan
Is it possible that we'll see someone trampled to death for a Neil Gaiman book instead of a flat screen this Black Friday? It's a dubious distinction, but in 2014, it's a possibility.
Barnes and Noble has released its plan to capture Black Friday shoppers this week. Starting Friday, the brick and mortar stores will have more than 500,000 signed copies of books that have been split amongst its 650 stores.
Mary Amicucci, Barnes and Noble vice president of adult trade and children's books:
Customers get inundated with discounts and offers from every other retailer. The goal was to find an exciting reason for people to come to Barnes & Noble early in the morning and get something that they can’t get on any other day of the year.
In the past, Barnes and Noble has held on to some Black Friday numbers thanks to the introduction of the Nook Color and other eReaders. This year's tactic is quite different, and the world of brick and mortar bookstores will be watching to see what happens.
If you're a brave soul, of particular interest to LitReactor readers might be The Bone Clocks by David Mitchell, American Gods by Neil Gaiman, Yes Please by Amy Poehler, Beautiful You by Chuck Palahniuk, and Hollow City by Ransom Riggs. You can see the full listing here.
It definitely raises an interesting question for me personally, and I'm sure for others as well. Does this warrant going out on Black Friday? Does the participation by some of my favorite authors mean an endorsement of Black Friday shopping? Will any of you be setting an alarm on Friday?
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