Amazon Goes Brick And Mortar
After 20 years of online business, Amazon has decided it's time to get local and give the bookstore business a run for its money in a new way. Because while Amazon has gotten physical (cue Olivia Newton John), they're playing with a different set of rules.
For starters, Amazon's made no bones about the fact that they will be using the mountains of data they've mined to create a bookstore collection that's likely to fly off the shelves. Think about it. 20 years of data, probably a LOT of which can be localized enough to say, "Hey, what are people buying in this neighborhood?" All that power put onto their bookshelves.
ALL books will be front-facing. No spines. And below each book you'll see a card with a star rating or a clipped review from Amazon.com.
And all the books will be priced the same in-store as they are online.
Amazon also reached out to (or poached) staff from other bookstores and libraries to staff the new store.
As of right now, no comment on whether other Amazon stores will be opening up.
What do you think? Is this the end of the world?
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