2012: the Year of Hand-Me-Down eReaders
Have you got more than one eReader in your house? I do. Well, a new study by NextMarket Insights suggests that users are upgrading their existing devices and giving the old ones to family members.
The eReader price war of the last few years has led to increased sales — making it hardly surprising that surplus devices are hanging around. Led by Michael Wolf (former VP of research for GigaOm Pro/eBook publisher), NextMarket is new on the scene and this new report is throwing up interesting statistics:
…more than half of all households where people read eBooks have more than one eReading device, and 17 percent of all eReading households have three or more eReading devices.
Of course the development of the tablet market means a lot of eReader users are reading eBooks on devices besides dedicated devices — and the surplus eReaders get given to family members.
NextMarket Insights estimates that 4.5 million eReaders became hand-me-downs last year… In fact, according to the report, people in households that own multiple eReaders are twice as likely than households who don’t own multiple devices to use an iPad as their primary eReading device.
What I found most interesting (if not surprising) was that the report found that “4 in 10 eBook readers that live in a household with only a single eReader read Kindles.” And 7 percent use their smartphone as their primary eReading device. Do you have more than one? I’ve got a tablet, smartphone and a Kindle, so I guess that fits
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