Anyone have experience with blogging? Do you think they boost sales? I just published my first book. I don't have the desire to blog but I will definitely consider it if it means more sales. What do you think?
I think the question might be more complicated than yes or no. If you do a blog you hate about whatever I don't see how that will help. If you do a blog you love about cooking it might help you sell cook books. For anyone else who reads the last sentence and is stupid (not that I think you are 323) this might help.
blog you love about X = sell more books about X
Solve for X.
A blog can be an effective way of building an author website, and if your books/stories are visible on there with links then it will generate some sales, but it has to be well maintained, IE you have to update it frequently so that anyone who follows it gets something out of it. Plus if new readers discover it and the last post was made months ago, the chances are they will see it as another dead author website. If your heart isn't in it my advice is don't do it. I said in another discussion elsewhere that there are so many outlets for making your work visible to readers that it's about picking the ones that works for you. Very few of us have time to use everything.
If you don't like blog writing, perhaps build a website or FB page about just the book itself with an About the Author section - that isn't designed to be updated frequently with column style writing.
If you do go with the blog and try column writing, keep it focused. On mine I do three things: updates on what I'm currently writing, columns about what I've written and how other authors and mediums inspired it, and reviews of other fiction (mostly indie authors.) If you're going to use a blog site as a shop front to boost sales then make this call to action clear and easy for readers to pick up on straight away, IE put the book covers where they're visible, make it easy to find where you're selling the book with one or two clicks, and always have a tab where they can see your bio, pic and perhaps a short blurb for your latest stuff.
Hope this helps.
I don't really like blogs myself for purpose of marketing my own work, but it seems like collumn blogs work best if what you're trying to sell is non-fiction.
Or maybe that's just the current marketing situation.:/
Thanks for the advice. Blogging makes sense in terms of nonfiction. I wrote a novel and I don't really think blogging will help.
Well, a noir blog might work if you write/love noir too.