Author RJ Ellory Outed For Sock Puppetry--But Not The Fun, Whimsical Kind
via Huffington Post:
British crime writer RJ Ellory has been outed for sock puppetry--writing reviews under a fake name for both his own books and the books of his fellow authors.
The issue of fake reviews has been thrust to the fore since the New York Times wrote a huge Sunday story about the practice of authors paying for reviews and revealed that self-publishing wunderkind John Locke trafficked in that arena.
Now British author Jeremy Duns has outed Ellory, for not only for writing praise-filled reviews of his own books, but for slagging the books of his competitors. (Duns, by the way, is like the Sherlock Holmes of the publishing industry--he caught plagiarist Q.R. Markham, and has been embroiled in another sock puppet kerfuffle with author Stephen Leather.)
Ellory, who wrote a review under the name Nicodemus Jones describing one of his books as a "modern masterpiece", had this to say:
"The recent reviews – both positive and negative – that have been posted on my Amazon accounts are my responsibility and my responsibility alone. I wholeheartedly regret the lapse of judgment that allowed personal opinions to be disseminated in this way and I would like to [apologize] to my readers and the writing community."
Personally, I don't believe for a second that Ellory is sorry--he's sorry he was caught. I also wish there was some sort of way to punish him (besides hoping for diminished sales). The writing game is hard enough without authors actively trying to hurt each other.
Do you accept Ellory's apology? As for the sock-puppetry, does this make you trust online reviews less? Has anyone read Ellory?
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