Column by Christoph Paul March 31, 2022
Christoph Paul ponders why it is easier for him to promote his music than his writing, and what a writer can do to be more like a musician when it comes to marketing.
Column by Peter Derk August 18, 2021
Authors: Stop wasting everyone's time with bad, boring interviews.
Column by Peter Derk June 15, 2021
Identity marketing is here, it's telling you how to sell, it's telling you how to buy, and it's time you took control.
Interview by Andrew Fowlow
I've come to really admire Clark’s efforts. He's an author that I think gets it right and we all can learn from his hustle.
Column by Christoph Paul January 21, 2021
Why does making an author website fill me with existential dread?
Column by Peter Derk December 30, 2020
Even if social media IS a tool that improves your sales, what are you willing to give up for those sales?
Column by Gabino Iglesias December 29, 2020
A resolution isn't something you say to yourself at the end of the year; a resolution is a plan for which you will develop a course of action and hustle to make happen.
Column by Rob Hart May 4, 2020
Bookstores and libraries are closed. In-person gatherings are discouraged or banned. The media is in a tailspin. What's an author to do—especially if you just had a book come out?
Column by Christoph Paul March 24, 2020
A meditation on self-hype/-marketing/-branding block.
Column by Steph Post January 27, 2020
Find what works best for you when promoting your book, including unconventional suggests.
Column by Gabino Iglesias January 9, 2020
I spent a lot of time doing book stuff in 2019. Here's what I learned.
Column by Peter Derk
The library is your friend. Don't alienate it.
Column by Gabino Iglesias July 30, 2019
Your brand can change. Change can be your brand. Here's how you can be a literary chameleon.
Column by Gabino Iglesias June 5, 2019
I never thought I'd do a book tour. And then all of a sudden I was on one, even though I was broke. Here's how it happened.
Column by Peter Derk June 3, 2019
Are you seeing these everywhere too? Are you *gasp* blurbing books this way?
Column by Gabino Iglesias May 15, 2019
Reading your work in public matters. A lot. Here's how to do it right.
Column by Gabino Iglesias July 12, 2018
Book reviews still matter, and we need more of them. Here's why.
Column by Emmanuel Nataf May 4, 2018
Sometimes writers get creative outside of their stories. Here are five of the wackiest book marketing campaigns authors have cooked up for their books.
Column by Terrence McCauley
The options are almost overwhelming and, if you’re not careful, can become all-consuming.
Column by Steph Post
Ten suggestions to help authors find creative ways to avoid burning out when promoting a new book.
Column by Christoph Paul May 5, 2017
I give ten examples of how tabling at book festivals has helped my writing improve.
Column by Susan DeFreitas April 10, 2017
When I signed the contract on my first novel, I thought I knew what to look for--and what to expect. As it turned out, I was wrong.
Column by Steph Post March 21, 2017
Honest, real advice for making it through your first book tour.
Column by Christoph Paul March 17, 2017
Managing a porn store is very much like running a small press and being working a writer.