What Is Identity Marketing?

Column by Peter Derk
Identity marketing is here, it's telling you how to sell, it's telling you how to buy, and it's time you took control.
Michael Clark on Marketing Your Book

Michael Clark on Marketing Your Book

Interview by Andrew Fowlow
I've come to really admire Clark’s efforts. He's an author that I think gets it right and we all can learn from his hustle.

The Existential Horror of Making an Author Website

Column by Christoph Paul
Why does making an author website fill me with existential dread?

Writers Don't Need Social Media

Column by Peter Derk December 30, 2020
Even if social media IS a tool that improves your sales, what are you willing to give up for those sales?

Drinking From The Skulls of My Enemies: My New Year's Resolutions

Column by Gabino Iglesias December 29, 2020
A resolution isn't something you say to yourself at the end of the year; a resolution is a plan for which you will develop a course of action and hustle to make happen.

Twitter Bots for Writers

Column by Peter Derk
Twitter bots as a force for literary good!

Book Promotion In The Age of Pandemic

Column by Rob Hart May 4, 2020
Bookstores and libraries are closed. In-person gatherings are discouraged or banned. The media is in a tailspin. What's an author to do—especially if you just had a book come out?

Overcoming Self-Hype Block

Column by Christoph Paul March 24, 2020
A meditation on self-hype/-marketing/-branding block.

Book Promotion: Tips for Making it Work

Column by Steph Post January 27, 2020
Find what works best for you when promoting your book, including unconventional suggests.

Planes, Readings, and Mayhem: My Year on the Road

Column by Gabino Iglesias January 9, 2020
I spent a lot of time doing book stuff in 2019. Here's what I learned.

Requests, Not Demands: How to Get Your Books into Libraries

Column by Peter Derk
The library is your friend. Don't alienate it.

Becoming a Reliable Shapeshifter: The Ever-Changing Nature of Brands

Column by Gabino Iglesias July 30, 2019
Your brand can change. Change can be your brand. Here's how you can be a literary chameleon.

How I Did an Unintentional Book Tour Without a Budget

Column by Gabino Iglesias June 5, 2019
I never thought I'd do a book tour. And then all of a sudden I was on one, even though I was broke. Here's how it happened.

The Most Nonsensical Terms Used in Book Blurbs

Column by Peter Derk June 3, 2019
Are you seeing these everywhere too? Are you *gasp* blurbing books this way?

10 Tips for a Superb Reading

Column by Gabino Iglesias May 15, 2019
Reading your work in public matters. A lot. Here's how to do it right.

10 Reasons Book Reviews Still Matter

Column by Gabino Iglesias July 12, 2018
Book reviews still matter, and we need more of them. Here's why.

5 Crazy Book Stunts You May Or May Not Want To Try

Column by Emmanuel Nataf May 4, 2018
Sometimes writers get creative outside of their stories. Here are five of the wackiest book marketing campaigns authors have cooked up for their books.

5 Tips on When and Where to Promote Your Book

Column by Terrence McCauley
The options are almost overwhelming and, if you’re not careful, can become all-consuming.

10 Tips for Authors to Avoid Book Promotion Burnout

Column by Steph Post
Ten suggestions to help authors find creative ways to avoid burning out when promoting a new book.

10 Things Selling Books at Festivals and Cons Has Taught Me About Writing

Column by Christoph Paul May 5, 2017
I give ten examples of how tabling at book festivals has helped my writing improve.

10 Mistakes I Made as a Debut Novelist

Column by Susan DeFreitas April 10, 2017
When I signed the contract on my first novel, I thought I knew what to look for--and what to expect. As it turned out, I was wrong.

The Dos and Don'ts of Book Tour: An Author's Survival Guide

Column by Steph Post March 21, 2017
Honest, real advice for making it through your first book tour.

10 Things I Learned About Writing and Publishing From Managing a Porn Store

Column by Christoph Paul March 17, 2017
Managing a porn store is very much like running a small press and being working a writer.

7 Reasons Authors Need to be More Like Rappers

Column by Gabino Iglesias February 13, 2017
It's time authors learned a thing or two from rappers and made the literary world a bit more exciting.

Shameless! 5 Guerilla Tactics for Promoting Your Debut Novel

Column by Susan DeFreitas July 8, 2016
If you're publishing your debut novel with a small press, you won't have the kind of publicity behind you offered by the big houses—which is all the more reason to think out of the box.