Old Book Marketing Wisdom That Needs To Change

Column by Peter Derk
Let's question classic marketing advice like spacing out your releases and not being too pushy.

Shedding Hyperbole in the Post-Trump Era

Column by Gabriel Hart February 5, 2021
Writers no longer need to present themselves as vomit-draft, works in progress!

24 Hour Writing Challenge: Livestreaming a Full Day of Writing on Twitch

Column by Jay Wilburn
Jay Wilburn livestreamed all the short stories he could write in 24 hours on Twitch. This was not the first time he tried something like this. See what you might learn from his success and folly.

The Existential Horror of Making an Author Website

Column by Christoph Paul
Why does making an author website fill me with existential dread?

Book Promotion Scams You Can Try From Home!

Column by Peter Derk
Learn to sell books like a flim-flam man. A matchstick man. A snake oil salesman.

Goodreads Dumps Twitter Functionality

Column by Andrew Fowlow
The world’s largest community of book lovers is removing its automated Twitter functionality, leaving patrons of the site confused. Why is the social giant taking steps detrimental to indie authors?

Writers Don't Need Social Media

Column by Peter Derk December 30, 2020
Even if social media IS a tool that improves your sales, what are you willing to give up for those sales?

Drinking From The Skulls of My Enemies: My New Year's Resolutions

Column by Gabino Iglesias December 29, 2020
A resolution isn't something you say to yourself at the end of the year; a resolution is a plan for which you will develop a course of action and hustle to make happen.

Is Patreon Still A Viable Platform and Income Source for Authors?

Column by Jay Wilburn
Many authors have a Patreon page. Is it still a viable platform, though? Is it wise for a new writer to start one?

It's Time To Change the Virtual Event Game

Column by Peter Derk
Virtual events are dreadful. Most of us would rather have NO event. So let's change it up.

Is Twitch the Next Untapped Platform for Authors?

Column by Jay Wilburn
Twitch is a platform for live streaming videogame play. Jay Wilburn, an author new to Twitch, explores whether it holds any potential as an author specific platform.

Managing a Professional Author Online Presence

Column by Cina Pelayo September 11, 2020
Different writers have different goals when it comes to their online presence. Author Cina Pelayo discusses hers.

A History of Live Readings Featuring Max Booth III

Column by Max Booth III August 14, 2020
I am lonely and miss performing for people. Let's take a trip down memory lane.

Inconceivable: Social Media Branding Might Not Mean What You Think It Means

Column by Sadie Hartmann June 18, 2020
Social media branding has a bad rap. When people hear about "branding" they immediately think of corporate business strategies. Branding is important. Here's why.

Book Promotion In The Age of Pandemic

Column by Rob Hart May 4, 2020
Bookstores and libraries are closed. In-person gatherings are discouraged or banned. The media is in a tailspin. What's an author to do—especially if you just had a book come out?

The Good and Bad of Expanding the Definition of 'Literature'

Column by Peter Derk April 29, 2020
There's a plus and minus when it comes to throwing the doors wide open.

Would You Please Read This? How to Get Book Blurbs

Column by Gabino Iglesias March 26, 2020
Along with writing a great synopsis, getting blurbs is something that gives many writers nightmares. Here are some tips to help you do it better.

Overcoming Self-Hype Block

Column by Christoph Paul March 24, 2020
A meditation on self-hype/-marketing/-branding block.

Can One-Star Reviews Still Convince Readers to Buy Books?

Column by Sadie Hartmann March 9, 2020
It's easy to assume that five-star, glowing reviews are able to convince readers to buy a book, but what about those ranty, complaining reviews from Negative Nancy? Do those sell books too?

Book Promotion: Tips for Making it Work

Column by Steph Post January 27, 2020
Find what works best for you when promoting your book, including unconventional suggests.

Planes, Readings, and Mayhem: My Year on the Road

Column by Gabino Iglesias January 9, 2020
I spent a lot of time doing book stuff in 2019. Here's what I learned.

Build Your Brand With An Author Tagline

Column by Andrea J. Johnson December 27, 2019
Create an effective tagline in three steps: Brainstorm who you are and what you do. Identify how you do it, and determine the benefit your work gives to the reader.

Sell Books, Get Noticed: Google Analytics for Authors

Column by Peter Derk
Data is power. Don't rage against the machine, use it.

Defining Upmarket Fiction and the Role it Plays in Today’s Market

Column by Andrea J. Johnson
Curious what makes a piece of writing upmarket fiction? This article will define the term and help you decide whether you should tailor your work to meet this unique classification.

Becoming a Reliable Shapeshifter: The Ever-Changing Nature of Brands

Column by Gabino Iglesias July 30, 2019
Your brand can change. Change can be your brand. Here's how you can be a literary chameleon.