Inconceivable: Social Media Branding Might Not Mean What You Think It Means

Column by Sadie Hartmann June 18, 2020
Social media branding has a bad rap. When people hear about "branding" they immediately think of corporate business strategies. Branding is important. Here's why.

Book Promotion In The Age of Pandemic

Column by Rob Hart
Bookstores and libraries are closed. In-person gatherings are discouraged or banned. The media is in a tailspin. What's an author to do—especially if you just had a book come out?

The Good and Bad of Expanding the Definition of 'Literature'

Column by Peter Derk April 29, 2020
There's a plus and minus when it comes to throwing the doors wide open.

Would You Please Read This? How to Get Book Blurbs

Column by Gabino Iglesias March 26, 2020
Along with writing a great synopsis, getting blurbs is something that gives many writers nightmares. Here are some tips to help you do it better.

Overcoming Self-Hype Block

Column by Christoph Paul March 24, 2020
A meditation on self-hype/-marketing/-branding block.

Can One-Star Reviews Still Convince Readers to Buy Books?

Column by Sadie Hartmann March 9, 2020
It's easy to assume that five-star, glowing reviews are able to convince readers to buy a book, but what about those ranty, complaining reviews from Negative Nancy? Do those sell books too?

Book Promotion: Tips for Making it Work

Column by Steph Post
Find what works best for you when promoting your book, including unconventional suggests.

Planes, Readings, and Mayhem: My Year on the Road

Column by Gabino Iglesias
I spent a lot of time doing book stuff in 2019. Here's what I learned.

Build Your Brand With An Author Tagline

Column by Andrea J. Johnson December 27, 2019
Create an effective tagline in three steps: Brainstorm who you are and what you do. Identify how you do it, and determine the benefit your work gives to the reader.

Sell Books, Get Noticed: Google Analytics for Authors

Column by Peter Derk
Data is power. Don't rage against the machine, use it.

Defining Upmarket Fiction and the Role it Plays in Today’s Market

Column by Andrea J. Johnson
Curious what makes a piece of writing upmarket fiction? This article will define the term and help you decide whether you should tailor your work to meet this unique classification.

Becoming a Reliable Shapeshifter: The Ever-Changing Nature of Brands

Column by Gabino Iglesias
Your brand can change. Change can be your brand. Here's how you can be a literary chameleon.

10 Reasons Why Bookstagrammers are Awesome

Column by Gabino Iglesias
Bookstagrammers have become a crucial part of the publishing world. Here are some reasons you should support, get to know, and celebrate them.

Taking Your Patreon Game To The Next Level

Column by Michael David Wilson
You've set up a Patreon page, but now what? Don't worry, we've got you covered. Read on for how to take your Patreon game to the next level.

What It Really Takes to Get Your First Book Published: 5 Critical Factors

Column by Susan DeFreitas
I you've worked hard, put in your ten thousand hours, and still not broken through with your first book deal, this post is for you.

The Definitive Guide to Social Media Etiquette During the Dying Days of Facebook (for Writers)

Column by David James Keaton
It's all coming to an end, writers! Your grandma on Facebook... Zuckerberg in front of Congress... Looks like it's time to practice some crucial real-world social skills before the lights go off.

9 Things I’ve Learned about Authoring from Selling My Used Clothes Online

Column by Annie Neugebauer April 27, 2018
What does selling used clothing have to do with publishing? In today’s digital marketplace——where writers mostly have to do all of our own hustling——there’s a lot more crossover than you might think.

5 Promotion Tips for Small Press and Self Published Authors

Column by Joshua Chaplinsky March 19, 2018
Got a book coming out and no money for a publicist? Here are some things I learned hawking my own wares.

5 Tips on When and Where to Promote Your Book

Column by Terrence McCauley
The options are almost overwhelming and, if you’re not careful, can become all-consuming.

10 Tips for Authors to Avoid Book Promotion Burnout

Column by Steph Post
Ten suggestions to help authors find creative ways to avoid burning out when promoting a new book.

Overcoming the Shame of Self-Promotion

Column by Susan DeFreitas August 30, 2017
Shameless self-promotion is not the same as self-promoting without shame. If you want to establish a career as an emerging author, consider mastering the latter.

Don’t Rate My Book Five Stars

Column by Max Booth III June 23, 2017
There is nothing in this world more honest than a three-star review.

How to Start an Author Website

Column by Michael David Wilson June 21, 2017
Lessons learned and things to consider when starting an author website.

Storyville: Writing Compelling Dust Jacket Copy

Column by Richard Thomas
Tips for writing compelling dust jacket copy that makes the back of your book sing.

13 Ways to Support an Author Without Ever Spending a Dime

Column by Steph Post April 18, 2017
A list of ways for readers to support their favorite authors without spending money on books.