Column by Joshua Chaplinsky
Got a book coming out and no money for a publicist? Here are some things I learned hawking my own wares.
Column by Terrence McCauley
The options are almost overwhelming and, if you’re not careful, can become all-consuming.
Column by Steph Post
Ten suggestions to help authors find creative ways to avoid burning out when promoting a new book.
Column by Susan DeFreitas August 30, 2017
Shameless self-promotion is not the same as self-promoting without shame. If you want to establish a career as an emerging author, consider mastering the latter.
Column by Max Booth III June 23, 2017
There is nothing in this world more honest than a three-star review.
Column by Michael David Wilson June 21, 2017
Lessons learned and things to consider when starting an author website.
Column by Richard Thomas
Tips for writing compelling dust jacket copy that makes the back of your book sing.
Column by Steph Post April 18, 2017
A list of ways for readers to support their favorite authors without spending money on books.
Column by Max Booth III April 14, 2017
Thinking about starting a Patreon but unsure if it's the right decision? We're here to help.
Column by Gabino Iglesias February 6, 2017
There's a lot of nonsense happening on Facebook, and it's time authors stop contributing to it.
Column by Peter Derk
What kind of junk can you slap your book onto for trade shows, giveaways, and to generally annoy everyone?
Column by Michael David Wilson September 9, 2016
The key lessons learned while abstaining from social media for fourteen days.
Column by Susan DeFreitas July 8, 2016
If you're publishing your debut novel with a small press, you won't have the kind of publicity behind you offered by the big houses—which is all the more reason to think out of the box.
News by Peter Derk March 24, 2016
Chicago gets "gift" of 600,000 religious books.
Column by George Cotronis September 10, 2015
Tips and advice for a pleasant convention experience.
Column by Peter Derk September 9, 2015
If your author web site doesn't have these 10 things, you're losing.
Column by Rob Hart September 8, 2015
The title says it all. Buckle up. Put on your helmet. Rob Hart is about to hurt some feelings.
Column by Michael David Wilson
A case for using an email list over social media to communicate with your audience.
Column by Peter Derk August 20, 2015
When Max Booth III suggested 25 desperate marketing ideas, it was only a matter of time until someone tried them out.
Column by Max Booth III May 29, 2015
A marketing guide for those who no longer care if they're arrested.
Column by Robbie Blair
The "list article" is now omnipresent. Why do we write these articles so often? Why do people seem to prefer them to non-list articles? This article explores those questions.
Column by Naturi Thomas-Millard August 20, 2014
Make every email a call to action! Learn to glitter on Twitter! Turn LinkedIn into an office where everyone helps everybody else and no one weeps silently in the restroom!
Column by Phil Jourdan August 14, 2014
Find it hard promoting yourself, dealing with incompetent online reviewers, or taking writing advice from viral marketers? You're not alone.
Column by Leah Rhyne July 28, 2014
In late June, I survived my first ever live, public reading event....and you can too! Here's how I did it.
Column by Naturi Thomas-Millard June 20, 2014
Here are some easy tips on how to promote your work online to new readers and loyal fans—most of whom are probably in their underwear too.