Overcoming Self-Hype Block

Column by Christoph Paul
A meditation on self-hype/-marketing/-branding block.

Hunting Down the Perfect Comp Is More Important Than You Think

Column by Andrea J. Johnson
Learn what makes a good comp title, why comp titles are important, and how to create a comp title that provides maximum impact.

Build Your Brand With An Author Tagline

Column by Andrea J. Johnson December 27, 2019
Create an effective tagline in three steps: Brainstorm who you are and what you do. Identify how you do it, and determine the benefit your work gives to the reader.

Using Social Networks To Build A Writing Brand, i.e. How To Whore Yourself On Twitter

Column by Rob Hart October 26, 2011
Social networking is easy if you want to tell people what you had for dinner last night. When you're a writer building a brand, it requires a little more thought--and a lot more dedication.

Ask The Lit Coach: "Should Writers Settle Themselves Into A Single Genre In Order To Be Successfully Published?" and More

Column by Erin Reel October 24, 2011
Author branding and the outlook for Transgressive fiction are the subjects in the 2nd issue of Ask The Lit Coach.