The New Digital Frontier: Interactive Covers
Next year, UK publisher Walker Books will release Daylight Saving, a YA novel by Edward Hogan. And as a promotional tool, they developed an interactive cover that ripples when you drag your mouse over it.
Needless to say, I have wasted a good part of my morning playing with it.
You can see it at this link. It comes with sharing links and a countdown clock leading up to the release of the book.
Here's more about Daylight Saving:
“Today, in fact right this second, the clocks are going back an hour. For most of us, this is a fantastic day as it means we get an extra hour to stay wrapped under the duvet, safe in our beds. But for one of the main characters in Edward Hogan’s debut young adult novel, Daylight Saving, this time of year brings nothing but fear… it’s a thriller ghost story by a new voice in YA fiction that will have you utterly gripped. We can also tell you that this very night, when the clocks go back, is one that fills the characters with dread.”
The cover is pretty snazzy--the design is simple and striking, and the interactive portion is cool and subtle without being overbearing or too gimmicky.
Now, yes, this isn't some great leap forward, but it is effective. First, because people are talking about it, and second, because it's another example of the how we can push the bounds of digital publishing to give the reader a more interactive, immersive experience.
I love traditional books. The feel, the covers, even the smell of them. But I'm not one of those knee-jerk Luddites who believes eBooks herald the end of civilized literature. In fact, I believe they can enhance it, even if it's just through some pretty little water ripples.
Amazon lists the book as available on Feb. 2, 2012.
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