Target Dumps The Kindle, Going Steady With The iPad

News by Rob Hart May 3, 2012 3 comments

In:

There's a little eDrama going on at Target. The store has been selling Amazon's Kindle, but now plans to phase them off the shelves. A spokesperson said the move was a result of the an "ongoing review" of Target's merchandise.

I wonder if that ongoing review has anything to do with the fact that Target plans to introduce a line of mini-Apple outlets in its retail stores.

Drama!

This past November, Target announced that Amazon's Kindle was the company's best-selling eDevice on the day after Thanksgiving. Now they won't even carry Kindle covers and chargers.

This could be Target trying to keep Apple happy--the iPad is a humongous seller and more expensive. But at the same time, I wouldn't be surprised if Apple made this a condition of the partnership. They tend to like preferential treatment.

Because in the war of the eDevices, there can be only one.

News by Rob Hart

Rob Hart is the class director at LitReactor. He also wrote The Warehouse, which sold in more than 20 languages and was optioned for film by Ron Howard. Other titles include the Ash McKenna crime series, and Scott Free with James Patterson. His next novel, Paradox Hotel, is due from Ballantine. Find more at www.robwhart.com.

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Comments

Jason C from Quad Cities, Iowa is reading Growing Up Dead In Texas by Stephen Graham Jones May 3, 2012 - 7:21pm

They're also going to continue selling the Nook.

A letter went out as well from Target to its vendors.

The New York Times quotes a more strongly worded letter sent by Target to its vendors: “What we aren’t willing to do is let online-only retailers use our brick-and-mortar stores as a showroom for their products and undercut our prices.”