Target Dumps The Kindle, Going Steady With The iPad

via Huffington Post:
There's a little eDrama going on at Target. The store has been selling Amazon's Kindle, but now plans to phase them off the shelves. A spokesperson said the move was a result of the an "ongoing review" of Target's merchandise.
I wonder if that ongoing review has anything to do with the fact that Target plans to introduce a line of mini-Apple outlets in its retail stores.
Drama!
This past November, Target announced that Amazon's Kindle was the company's best-selling eDevice on the day after Thanksgiving. Now they won't even carry Kindle covers and chargers.
This could be Target trying to keep Apple happy--the iPad is a humongous seller and more expensive. But at the same time, I wouldn't be surprised if Apple made this a condition of the partnership. They tend to like preferential treatment.
Because in the war of the eDevices, there can be only one.
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They're also going to continue selling the Nook.
A letter went out as well from Target to its vendors.
The New York Times quotes a more strongly worded letter sent by Target to its vendors: “What we aren’t willing to do is let online-only retailers use our brick-and-mortar stores as a showroom for their products and undercut our prices.”
Huh. Target is where I bought my Kindle.
If Apple demanded it, this might not be the best move in the middle of a DOJ price fixing law suit.