Target Dumps The Kindle, Going Steady With The iPad
via Huffington Post:
There's a little eDrama going on at Target. The store has been selling Amazon's Kindle, but now plans to phase them off the shelves. A spokesperson said the move was a result of the an "ongoing review" of Target's merchandise.
I wonder if that ongoing review has anything to do with the fact that Target plans to introduce a line of mini-Apple outlets in its retail stores.
This past November, Target announced that Amazon's Kindle was the company's best-selling eDevice on the day after Thanksgiving. Now they won't even carry Kindle covers and chargers.
This could be Target trying to keep Apple happy--the iPad is a humongous seller and more expensive. But at the same time, I wouldn't be surprised if Apple made this a condition of the partnership. They tend to like preferential treatment.
Because in the war of the eDevices, there can be only one.
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