Shockingly Rosy Reports Show an Increase in Actual Booksales, in Actual Bookstores
We already knew that teens think eBooks are for squares, but apparently, young adults and children may be the salvation of the publishing industry. According to new reports for the earliest months of 2012, booksales of YA and kids' books in brick-and-mortal stores saw "strong double-digit growth."
To be fair, eBooks also saw "massive" growth over last year, but that's not entirely surprising. What is surprising (and exciting) is the exceptional growth of the aforementioned categories, which saw an increase of over 60% in paperbacks, and over 68% growth in hardcover sales, as compared to the same period last year. In dollars and cents? That's $503.5 million in January of 2012, compared to $396 million in January 2011.
Publishers and booksellers are attributing this to both the holiday season, as well as big titles that are popular with the young folk (ahem, the Hunger Games). Additionally, this was the first holiday season without Borders, and many booksellers were wondering about how (and if) that would impact their sales, which, these numbers seem to indicate, it may have.
Whatever the reason, these numbers are pretty exciting for book nerds and advocates for real book stores. Also, it's good to know that eBooks and brick-and-mortar stores don't need to be mutually exclusive.
Image: 401K via Flickr
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