Roald Dahl Books make Happy Meals Happier

Roald Dahl Books make Happy Meals Happier

What could possibly make greasy cheeseburgers and deliciously processed French fries any better? Books, that’s what! U.K. McDonald’s chains will be supporting childhood literacy by giving away Roald Dahl’s works in happy meals, reports GalleyCat.

Over the course of the next six weeks, the fast food giant is planning to give away 14 million books containing excerpts from Dahl’s most popular books. The movement, which has been entitled “McDonald’s Roald Dahl Happy Meals,” is spurred on by a partnership between McDonald’s Happy Readers and the National Literacy Trust, Penguin Random House Children’s U.K., and the Roald Dahl Literacy estate.

Choosing Roald Dahl to put the “happy” back in meals seems to be the logical move, seeing as how a survey of over 3,000 grandparents, parents, and children showed results that Dahl is popular with this demographic.

What does everyone out there in the LitReactorVerse think of McDonald’s latest meal prize? Are Dahl books better than toys, or should the chain stick to giving away Spongebob figurines?

Image of Matilda
Manufacturer: Puffin Books
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Image of The BFG
Manufacturer: Puffin Books
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Raine Winters

News by Raine Winters

Raine lives in Cleveland, Ohio and works as a freelance writer and graphic artist. From an early age she has harbored a love of reading and writing, and is lucky enough to incorporate both into her daily work routine. Raine is a lover of all things fantasy and horror related, has a soft spot in her heart for middle grade and young adult fiction, and spends most of her free time running, wakesurfing, or wrangling in her husband and three cats while they perpetrate a massive amount of mischief around the house.

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Comments

L.W. Flouisa's picture
L.W. Flouisa from Tennessee is reading More Murakami September 24, 2015 - 10:39am

I hope they're giving away real nuanced ones rather than picture books.