Roald Dahl Books make Happy Meals Happier
What could possibly make greasy cheeseburgers and deliciously processed French fries any better? Books, that’s what! U.K. McDonald’s chains will be supporting childhood literacy by giving away Roald Dahl’s works in happy meals, reports GalleyCat.
Over the course of the next six weeks, the fast food giant is planning to give away 14 million books containing excerpts from Dahl’s most popular books. The movement, which has been entitled “McDonald’s Roald Dahl Happy Meals,” is spurred on by a partnership between McDonald’s Happy Readers and the National Literacy Trust, Penguin Random House Children’s U.K., and the Roald Dahl Literacy estate.
Choosing Roald Dahl to put the “happy” back in meals seems to be the logical move, seeing as how a survey of over 3,000 grandparents, parents, and children showed results that Dahl is popular with this demographic.
What does everyone out there in the LitReactorVerse think of McDonald’s latest meal prize? Are Dahl books better than toys, or should the chain stick to giving away Spongebob figurines?
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