New York Times Story Reveals The Big Business Of Book Reviews
via New York Times:
There was a great story in the New York Times this weekend, about authors who buy positive reviews for their books, and the people who make a bunch of money to write those reviews.
The Federal Trade Commission has issued guidelines stating that all online endorsements need to make clear when there is a financial relationship, but enforcement has been minimal and there has been a lot of confusion in the blogosphere over how this affects traditional book reviews.
The tale of GettingBookReviews.com, which commissioned 4,531 reviews in its brief existence, is a story of a vast but hidden corner of the Internet, where Potemkin villages bursting with ardor arise overnight. At the same time, it shows how the book world is being transformed by the surging popularity of electronic self-publishing.
You can read the whole story here. You should. It's very interesting. And after you do that, swing on back, and let's talk about this.
If you're a writer: Would you pay for positive reviews to help publicize your work?
As a reader: Does this make you wary of book reviews on sites like Amazon?
To everyone: How do you feel about online reviews in general? Do you trust them? Not trust them? How do you separate the wheat from the chaff?
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