Marvel To Include Free Digital Copies With Print Comics
Starting in June, Marvel will include digital copies of its comics with print editions. All comics costing $3.99 will include a download code for the issue's digital counterpart.
Said Marvel Entertainment SVP of sales, David Gabriel:
“We’ve seen a tremendous response to the digital codes in Avenging Spider-Man, our Season One graphic novels and the Ultimate Comics line. The positive reactions from both retailers and fans make it clear that including these codes with our books drives customers into comic stores on a repeated basis.”
It sounds cool, but the more I think about this, the less I like it. I tend to read comics almost exclusively in graphic novel format, and if I'm reading single issues of anything, I read it on my iPad. I don't see any circumstance under which I'll buy a physical comic, read it, and think, "Damn, I need to also have a digital copy of this!"
I'm also interested to see if there will be any checks in place for fraud--otherwise what's to stop someone from going into a store, picking out the code, and downloading a free copy on the spot?
And finally, if Marvel wants to better expand its brand into the digital frontier, it needs to do something about its pricing scheme. It's borderline insane that the new Ultimate Spider-man title (which I'm enjoying quite a bit) is priced at $3.99, the same as the print edition. That's like an eBook of a brand-new hardcover costing $30.
Maybe I'm just in a mood. Is this exciting to anyone else?
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