Lose Friends On Facebook By Selling Stuff, Says Nielsen
A few months back I wrote that, if you want to successfully build your writing brand through social networks, "you need to be more than that guy who tweets the Amazon link to his book 12 times a day."
That's now been quantified by research from NM Incite, a Nielsen McKinsey company. They did a study on why people friend and unfriend each other on Facebook. The top two reasons for unfriending are for offensive comments, and not knowing someone well enough.
The third biggest reason -- coming in at 39 percent: trying to sell something.
That's not to say you can't use social networks to promote yourself; it requires a delicate touch. You're selling yourself, not a book. Make people Like you, and they'll want to read your stuff.
Here's the chart, so you can find out why no one Likes you (or everyone Likes you) on Facebook.
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