Lose Friends On Facebook By Selling Stuff, Says Nielsen

Selling stuff on Facebook will make people unfriend you

A few months back I wrote that, if you want to successfully build your writing brand through social networks, "you need to be more than that guy who tweets the Amazon link to his book 12 times a day."

That's now been quantified by research from NM Incite, a Nielsen McKinsey company. They did a study on why people friend and unfriend each other on Facebook. The top two reasons for unfriending are for offensive comments, and not knowing someone well enough. 

The third biggest reason -- coming in at 39 percent: trying to sell something.

That's not to say you can't use social networks to promote yourself; it requires a delicate touch. You're selling yourself, not a book. Make people Like you, and they'll want to read your stuff.

Here's the chart, so you can find out why no one Likes you (or everyone Likes you) on Facebook. 

To leave a comment Login with Facebook or create a free account.

Comments

Bradley Sands's picture
Bradley Sands from Boston is reading Greil Marcus's The History of Rock 'N' Roll in Ten Songs December 20, 2011 - 5:22pm

Normally authors should not post a the Amazon link to their book on facebook more than a single time, and that time should be when the book comes out (although there are many other places online where the book can be linked to besides Facebook). I think the one exception when the book gets a really amusing review on Amazon (but authors should never post a link each time their books receive a positive review, which many authors do).

Chester Pane's picture
Chester Pane from Portland, Oregon is reading The Brief and Wondrous Life of Oscar Wao by Junot Diaz December 20, 2011 - 5:16pm

Well this explains the unfriending epidemic that has been depleting my friends list.

I just assumed that selling drugs to friends through the internet was more efficient. 

Bradley Sands's picture
Bradley Sands from Boston is reading Greil Marcus's The History of Rock 'N' Roll in Ten Songs December 20, 2011 - 5:27pm

I overheard a conversation about a heroin addict who was in recovery and relapsed after she found a dealer on the internet (who uses the postal service to transport his--or her--goods to his customers). I wonder how that works internet-wise. Like are there code words and craigslist ads that would be total nonsense for people who aren't "in the know?"

taylormack's picture
taylormack June 13, 2012 - 2:00am

On facebook or twitter or for that stuff, most common and business networking media, you lose a friend you can get here latest missing you facebook status collection and send it to your friends.