‘Hunger Games’ Makeup? Now I’ve Seen it All!

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CoverGirl Hunger Games-Inspired Make-Up

Movie sponsorship or product tie-ins are nothing new, at least not in the last thirty-odd years (remember all the Star Wars toys? No?), but as a bloke, this one seems a bit on the odd side. With The Hunger Games: Catching Fire coming in November, Lionsgate, the company behind the Hunger Games adaptations, has signed a deal with makeup giant CoverGirl.

The result is going to be a line of cosmetics based on the “crazybananapants looks of the Capitol’s classiest citizens” called — wait for it — the ‘Capitol Collection’.

We are excited to announce COVERGIRL as the exclusive makeup partner for The Hunger Games: Catching Fire. The exquisite beauty and style in the world of the Capitol is a focal point of this film. Partnering with an innovative brand like COVERGIRL to create an additional layer of beauty storytelling and inspiration for the fans is new territory that we’re delighted to explore.”

Apparently, the cast will be wearing CoverGirl makeup in the new part of the trilogy. Well, they have to wear something. And it’s not the first time they’ve tied up with this sort of company: Lionsgate had already done a deal on the last movie for a nail polish line called “Colours of the Capitol”.

Okay, I’ve worn my share of makeup over the years (don’t ask) but I doubt I’d have bought it based on a movie tie-in, well, unless it was The Crow, or something, anyway… no, not even then. Does this mean we’re going to see tons of adolescents wearing this stuff on the streets? The way I read the books, the Capitol’s styles weren’t necessarily something to be emulated…

Image of Catching Fire |Hunger Games|2
Author: Suzanne Collins
Price: $10.11
Publisher: Scholastic Press (2013)
Binding: Paperback, 400 pages
Image of The Hunger Games [DVD]
Director: Gary Ross
Starring: Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth, Woody Harrelson, Elizabeth Banks
Rating: PG-13 (Parents Strongly Cautioned)
Dean Fetzer

News by Dean Fetzer

Dean Fetzer is originally from a small town in eastern Colorado, but has lived in London, England, for the past 21 years. After a career in graphic design, he started a pub review website in the late 90’s; He left that in 2011 to concentrate on his thriller writing, as well as offering publishing services for authors, poets and artists. When not writing - or in the pub - he can be found in the theatre, live music venues and travelling.

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Comments

Brandon's picture
Brandon from KCMO is reading Made to Break May 24, 2013 - 6:00am

I'd rather see cosmetics that promote literature over cosmetics that promote a Kardashian.

Joshua Chaplinsky's picture
Joshua Chaplinsky from New York is reading Stories of YOUR Life May 24, 2013 - 6:11am

But aren't the citizens of Capitol... not people you want your kids emulating?

Pearl Griffin_2's picture
Pearl Griffin_2 from Portland, Oregon is reading Les Miserables May 24, 2013 - 6:53am

Wow. Prime irony. 

SammyB's picture
SammyB from Las Vegas is reading currently too many to list May 24, 2013 - 10:13am

I liked the nail polish collection China Glaze came out with for Hunger Games, but they were colors that represented the districts. At least with that you could "support" the oppressed groups, and cheer them on. Even if you knew they would die by the end :-/

Why would anyone want to look like a Capitol citizen? They all look like aliens.

Dwayne's picture
Dwayne from Cincinnati, Ohio (suburbs) is reading books that rotate to often to keep this updated May 26, 2013 - 6:53am

They aren't really my style, but not everyone from the Capitol was evil. Cinna was a really nice guy and important to the resistance.