Harvard Book Store Encourages People To Buy Where They Browse
Harvard Book Store has put together a cute little video encouraging people to stop using bookstores as a place to find things to buy on Amazon.
It's called showrooming, and it's not cool. In short, showrooming involves going into a bookstore, browsing through the stacks, making a list of the stuff you want, and then buying it through Amazon.
Which, fine. Nobody's saying you can't shop on Amazon. But doing it in front of the people who work in the store, that's just a slap in the face--you're rubbing in the fact that they just lost a sale.
I bet people who showroom are the same people who text during movies.
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