Esquire Announces Plan To Publish 'Fiction For Men', Is Mocked On The Internet
via New York Times:
Sometimes, an idea succeeds or fails based on how its presented. Let's take, for example, Esquire magazine's announcement that they'll be putting out an eBook series called Fiction for Men.
How does David Granger, the editor in chief of Esquire, describe men's fiction? As work that is “plot-driven and exciting, where one thing happens after another. And also at the same time, dealing with passages in a man’s life that seem common.”
Sound the alarms and wake the internetz, it's time for some outrage!
But really though, if Esquire is planning to devote more space and resources to fiction, how is that a bad thing?
The magazine has solicited short stories from Aaron Gwyn, Luis Alberto Urrea and Jess Walter for an eBook anthology to be released next month. That'll coincide with new works to be published in the June/July issue of the magazine, by Lee Child and Colum McCann, as well as a collaborative piece by Stephen King and his son Joe Hill.
The announcement was met with a lot of snark, like this gem from Twitter user SarahNicolePrickett: Glad men are getting their own fiction category. Must've been so exhausting searching thru the entire goddamn bookstore
Like I said, I'm in favor of anybody paying attention to fiction, and Esquire is a men's magazine, so you can't really blame them for playing in their wheelhouse. Though, I can see how people would be put off by the branding.
Sex and gender issues are a touchy subject right now, thanks to the political climate and gender-dividing marketing campaigns, like those shockingly dumb Dr. Pepper Ten commercials, which suppose that products for men need to be "manly" and they're not safe for ladies, or something? I don't know. I don't understand those commercials. I also don't understand why people drink Dr. Pepper. It tastes like dead clown.
Anyway. What do you folks think? Is Esquire deserving of some scorn here, or is this being blown out of proportion?
(P.S. Jon Hamm has nothing to do with the announcement. It's just that when I think of manly, I think of him.)
To leave a comment