Borders Bookstore to Reopen—in Singapore

Borders in Jurong, Singapore

Do you find yourself seeing or reading things and smacking your head because you can’t believe it’s happened? Well, here’s a head-smacker: Popular Holdings, a book retailer in Singapore, has purchased the rights to the Borders brand and, get this—they’re opening a new store!

Yes, you read that right, just the one. In a place called Jurong. It’s an interesting development after the chain closed all its retail outlets a couple years ago, but the same problem is happening in Singapore that’s happening elsewhere; people are shopping on the internet and brick-and-mortar stores are closing.

Amid rising costs and the growing popularity of internet book retailers in Singapore, a number of stores have closed. Page One shuttered its Vivocity outlet last year. The hope is bringing back an iconic bookstore chain will draw more readers into the stores and hopefully act as a staging ground to consolidate the local physical book industry…The last of Borders stores closed down in 2011 and many local readers are really excited about their return. Vincent Ng commented "To me, Borders advocated reading as a way of life. Unlike other places, they allowed customers to browse through the books instead of sealing them up, which helped me discover many new authors. Also, I hope Popular will not turn Borders into an assessment-books bookstore.”

Could this lead to a resurgence for the brand? I doubt it’s going to do much outside of Singapore, but we’ll see. Awwwww, I feel all nostalgic all of a sudden, don’t you?

Dean Fetzer

News by Dean Fetzer

Dean Fetzer is originally from a small town in eastern Colorado, but has lived in London, England, for the past 21 years. After a career in graphic design, he started a pub review website in the late 90’s; He left that in 2011 to concentrate on his thriller writing, as well as offering publishing services for authors, poets and artists. When not writing - or in the pub - he can be found in the theatre, live music venues and travelling.

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Grant Williams's picture
Grant Williams from Wichita, KS is reading Friday August 2, 2013 - 9:25am

Damn.  I just threw away my Borders Rewards card about six months ago...

SammyB's picture
SammyB from Las Vegas is reading currently too many to list August 2, 2013 - 1:11pm

:( I want it back. Yesterday, I went to B&N to browse and left disappointed. As always. One of my fellow teachers has an old section marker sign from Borders hanging in her classroom. I get bummed every time I visit her room. As a teen/college kid I spent every night at Borders, either browsing or studying in their cafe. Never left without buying a book either. I did my first book signing at Borders too. [sigh]. Sorry, feeling overly sappy and lame.