Borders Bookstore to Reopen—in Singapore
Do you find yourself seeing or reading things and smacking your head because you can’t believe it’s happened? Well, here’s a head-smacker: Popular Holdings, a book retailer in Singapore, has purchased the rights to the Borders brand and, get this—they’re opening a new store!
Yes, you read that right, just the one. In a place called Jurong. It’s an interesting development after the chain closed all its retail outlets a couple years ago, but the same problem is happening in Singapore that’s happening elsewhere; people are shopping on the internet and brick-and-mortar stores are closing.
Amid rising costs and the growing popularity of internet book retailers in Singapore, a number of stores have closed. Page One shuttered its Vivocity outlet last year. The hope is bringing back an iconic bookstore chain will draw more readers into the stores and hopefully act as a staging ground to consolidate the local physical book industry…The last of Borders stores closed down in 2011 and many local readers are really excited about their return. Vincent Ng commented "To me, Borders advocated reading as a way of life. Unlike other places, they allowed customers to browse through the books instead of sealing them up, which helped me discover many new authors. Also, I hope Popular will not turn Borders into an assessment-books bookstore.”
Could this lead to a resurgence for the brand? I doubt it’s going to do much outside of Singapore, but we’ll see. Awwwww, I feel all nostalgic all of a sudden, don’t you?
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