Barnes & Noble Price Matches Amazon On Frontlit eReader
It's like the Cold War, except with eReaders: Barnes & Noble is slicing $20 off the price of its ridiculously-named Nook SimpleTouch with GlowLight. The device is now selling for $119, the same as the ad-supported Kindle Paperwhite.
Both Target and Wal-Mart are advertising the new price--this, after both chains announced they would no longer carry the Kindle.
So, both eReaders have handsome
backlights frontlights, but the Kindle comes with advertisements--the ad-free version is $139. And while sites like Gizmodo note that the Paperwhite is newer and fresher, the Nook is still plenty nice. This pricing--which comes just in time for the holiday-buying season--shows Barnes & Noble isn't giving an inch on the digital front.
It seems like price is becoming less of a factor, and the technology is just about the same (with subtle differences, but still, a
backlit frontlit eReader is a backlit frontlit eReader). So is brand loyalty going to determine whether these things sink or swim? There are plenty of people who aren't too keen on Amazon--is this an opportunity for Barnes & Noble to... er... shine?
And if you don't have an eReader, where are you on this? Interested in picking one up now? Leaning one way or another?
UPDATE: I slipped up; these eReaders are frontlit, not backlit.
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