Amazon Plans On Shipping You Books Before You Even Order Them
In keeping with a recent trend of innovations, some exciting (a Sunday shipping plan that could save the Post Office), some sort of creepy (automated drones dropping packages on your doorstep), Amazon.com has recently filed a patent for what it calls "anticipatory shipping". In essence, the 27-page document outlines a system where the online giant will pre-pack or even ship items before orders are placed based on a customer's browsing and purchase history.
The details are a little murky, written in typical patent vague-speak, but the system will essentially work like this: Amazon sees that for the past two weeks you've been looking at books by, say, Elmore Leonard. You've read reviews for the books, looked at samples, and it's clear you're mulling over a decision to buy them. So, Amazon will take some of Leonard's books, put them in a box, and wait for the almost inevitability of you buying them. If the books aren't available from a close shipping center, they may even ship some of the books closer to you so that when you do order them, and you will, you'll get them quickly.
With this plan and with all the other features Amazon has and will roll out, it's clear that they are making a push to make themselves as accessible and convenient as a brick and mortar store. In related news, Wal-Mart has yet to announce their anticipated plans for a shipping system where meth addicts on lawnmowers will deliver beef jerky and Mountain Dew right to your home.
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