Amazon Faces More ‘Sock Puppet’ Charges After Fans Attack New Michael Jackson Biography
Woe betide anyone who dares write a book which poses uncomfortable questions about Michael Jackson, the (now deceased) King of Pop. A group of intense Jackson fans, describing themselves as “Michael Jackson’s Rapid Response Team to Media Attacks”, quickly threw themselves into action when Randall Sullivan’s new biography, Untouchable: The Strange Life and Tragic Death of Michael Jackson, went live on Amazon. Untouchable… received more than 100 one-star reviews, accompanied by angry comments by the fans and even succeeded in getting favorable notices ‘erased’. They are even taking credit for Amazon taking the book down, however briefly. What seems to have upset them the most are allegations that Jackson was a virgin when he died and indulged in far too much plastic surgery. Really?
Twitter and Facebook buzzed with their efforts as they stated that their mission was “defending the king and promoting his legacy”. They obviously take this seriously.
It’s sensationalism, lies, and simply disrespectful. Let the KING rest in peace Mr Sullivan.
Of course, any victory they may have achieved has had the opposite effect, as we all know there’s no such thing as bad publicity — readers are now buying the book to see what all the fuss is about! The “resounding failure in the marketplace” is doing pretty well.
What it does do is bring up the whole ‘sock puppet’-gate ( I can say that, can’t I) that Amazon’s been dealing with, badly, in recent months. While it might be reprehensible on some levels, it’s called freedom of speech, isn’t it? And “Amazon said the fans’ reviews had not violated its guidelines but declined further comment.” So don’t expect any action anytime soon.
It just makes me wonder how easily the reviews can be manipulated. Maybe, as some pundits are suggesting, we should have a ‘purchased’ button on reviews so people know whether you’ve actually bought it or not. Even if you haven’t read it. What do you think? Have they gone too far?
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