In this one-week course, you'll learn the basics of selling yourself and your work like a pro, from social media to bio-writing and media outreach.
Your Instructor: Rob Hart, associate publisher of MysteriousPress.com, author of NEW YORKED
Where: Online — Available everywhere!
When: July 14, 2015
Enrollment: 50 students
In the olden days of publishing, you'd sign a book deal and your publisher would attach a publicist to your hip. That's not always the case anymore. A lot of that work now lands on the shoulders of the author.
Even the bigger publishers expect you to maintain a public face. For authors at mid-range and smaller publishers, an online presence is necessary to reach an audience. And for self-published authors, a successful online profile will make or break sales.
This being publishing, you're competing with a lot of people for attention. Do it wrong, and people will brush you off. Even something as simple as a Facebook profile offers a lot of ways to reach people--and a lot of ways to alienate your potential audience.
Rob Hart is the associate publisher at MysteriousPress.com, where he handles editorial and marketing for backlist titles by authors like James Ellroy and James M. Cain.
He'a the author of more than a dozen short stories and a self-published novella. His first novel, New Yorked, just came out, and he got coverage in publications like the Powell's book blog and The Daily Beast—and he'll be sharing his behind-the-scenes experience with all that.
He also worked for four years as a reporter, and for four years as the communications director for a politician. So he has experience not just selling books, but selling people.
And he's here to show you how to sell yourself like a pro.
What This Class Covers
Unit 1: The art of social media
It sounds easy: Set up a Facebook and Twitter account, promote your stuff, profit. Right? Nope! There's plenty of things worth knowing about the Big Two social media networks--as well as all the others available to you. From the difference between Facebook pages and profiles, to best practices for using Twitter, Rob will break down everything you need to know to get the most out of social media accounts.
Unit 2: Your online resume
If you're serious about a writing career, you need a website--think of it like an online resume. And if you have a website, you need a bio that makes you sound like a professional. We'll cover both of those things.
Unit 3: Press and newsletters
Do you know how to assemble a blast list? Write and send a press release? Make relationships with bloggers and writers? Target the right audiences for your work? We'll cover all that, as well as how to effectively use newsletters.
Unit 4: Miscellaneous
To close out the class, we'll cover things like online advertising, newsletters, author promotional services, and general tips and tricks that might come up through the course of the class.
As an added bonus, Rob will talk about publicity for New Yorked—what his publisher did, what he did, what worked, and what didn't work.
Goals Of This Class
- Gain a fuller understanding of how to make social media work for you
- Develop a professional author bio
- Take the steps toward launching (or improving) your personal website
- Learn how to handle outreach to press
- Learn how to sell yourself like a pro
LitReactor offers a unique approach to a writing education: You study what you want, when you want, at your own pace. We bring in veteran authors and industry professionals to host classes covering a wide range of topics in an online environment that’s interactive and flexible. You get detailed feedback on your work and take part in discussions in a judgement-free zone. It doesn’t matter if you’re a beginner or an experienced writer, our workshops are about working together to achieve your writing goals.
Where do classes take place?
Entirely online. So, anywhere you have Internet access.
Are there certain times when the whole class needs to "meet" online?
Nope. Our students come from all over the globe. Everything is posted online and accessible 24/7. (We do occasionally schedule phone chats, but try to reach a consensus on timing.)
What does a typical class consist of?
It varies, but nearly all our classes include weekly lectures, homework assignments, peer reviews, critiques from instructors, and discussion forums.
How much experience do you need to take a class?
Beginner or pro, everyone is welcome. We encourage all skill levels.
Got more questions? Click here for an extended FAQ.
And click here to explore a sample class that shows our layout and features.