In this three-week workshop, learn to run your blog less like a hobby and more like a business. Jessica Festa of 'Jessie on a Journey' and 'Epicure & Culture' is here to be your guide.
Your Instructor: Jessica Festa, a.k.a. Jessie on a Journey
Where: Online — Available everywhere!
When: April 20, 2017 - May 11, 2017
Enrollment: 16 students
There’s a big difference between a hobby blog and a professional blog.
What many people breaking into the blogging world don’t realize is that to truly build a blog that earns an income they need to run their piece of internet real estate like a business.
This takes much more than simply crafting a blog post and hitting publish.
But what exactly? That’s what you’ll learn in this class.
The instructor, Jessica Festa, has been running her blogs Jessie on a Journey and Epicure & Culture since 2011, and today earns a full-time income off of these sites. She also freelances for other blogs and magazines, and her byline has appeared in publications like CNN, USA TODAY, Discover Science, Business Insider, The Daily Meal and more.
What This Class Covers
Week 1: Creating Content That Converts
• The difference between hobby vs professional blog
• Getting to know your audience
• Crafting a business plan for your blog
• Defining success metrics
• Crafting a content plan
• Search Engine Optimization
• Steps to take before hitting publish
Homework: Outside readings along with a simple trick to help students get to know their audience. From there, she'll ask student to come up with three potential series ideas to help keep their content on track.
Week 2: Building A Reader Community
• Social media strategizing
• How to build a community with readers (ie: taking your blog beyond just articles)
Homework: Outside readings along with a worksheet to help students craft a business plan for their blog.
Week 3: Monetizing Your Blog
• Procuring partnerships (with sample partnership pitches)
• The many ways to monetize a blog (with examples)
• The importance of staying true to your mission statement
Homework: Outside readings along with an assignment to research the blogs that already exist in students' niches.
* Class includes discussion with Jessica and feedback on the assignments.
Goals Of This Class
- To help students use intention with every action they take for their blog, whether it be publishing a blog post or sharing an Instagram photo
- To help students lay out and better understand their blog’s unique goals
- To assist students in getting to know their readers
- To position students to make money off their blogs
LitReactor offers a unique approach to a writing education: You study what you want, when you want, at your own pace. We bring in veteran authors and industry professionals to host classes covering a wide range of topics in an online environment that’s interactive and flexible. You get detailed feedback on your work and take part in discussions in a judgement-free zone. It doesn’t matter if you’re a beginner or an experienced writer, our workshops are about working together to achieve your writing goals.
Where do classes take place?
Entirely online. So, anywhere you have Internet access.
Are there certain times when the whole class needs to "meet" online?
Nope. Our students come from all over the globe. Everything is posted online and accessible 24/7. (We do occasionally schedule phone chats, but try to reach a consensus on timing.)
What does a typical class consist of?
It varies, but nearly all our classes include weekly lectures, homework assignments, peer reviews, critiques from instructors, and discussion forums.
How much experience do you need to take a class?
Beginner or pro, everyone is welcome. We encourage all skill levels.
Got more questions? Click here for an extended FAQ.
And click here to explore a sample class that shows our layout and features.