How to Monetize your Blog and Build an Audience with Jessica Festa

In this three-week workshop, learn to run your blog less like a hobby and more like a business. Jessica Festa of 'Jessie on a Journey' and 'Epicure & Culture' is here to be your guide.

Your Instructor: Jessica Festa, a.k.a. Jessie on a Journey

Where: Online — Available everywhere!

When: April 20, 2017 - May 11, 2017

Enrollment: 16 students

Price: $250

Class Description

There’s a big difference between a hobby blog and a professional blog.

What many people breaking into the blogging world don’t realize is that to truly build a blog that earns an income they need to run their piece of internet real estate like a business.

This takes much more than simply crafting a blog post and hitting publish.

But what exactly? That’s what you’ll learn in this class.

The instructor, Jessica Festa, has been running her blogs Jessie on a Journey and Epicure & Culture since 2011, and today earns a full-time income off of these sites. She also freelances for other blogs and magazines, and her byline has appeared in publications like CNN, USA TODAY, Discover Science, Business Insider, The Daily Meal and more. 

What This Class Covers

Week 1: Creating Content That Converts

•   The difference between hobby vs professional blog

•   Getting to know your audience

•   Crafting a business plan for your blog

•   Defining success metrics

•   Crafting a content plan

•   Search Engine Optimization

•   Steps to take before hitting publish

Homework: Outside readings along with a simple trick to help students get to know their audience. From there, she'll ask student to come up with three potential series ideas to help keep their content on track.

Week 2: Building A Reader Community

•   Social media strategizing

•   How to build a community with readers (ie: taking your blog beyond just articles)

Homework: Outside readings along with a worksheet to help students craft a business plan for their blog.

Week 3: Monetizing Your Blog

•   Procuring partnerships (with sample partnership pitches)

•   The many ways to monetize a blog (with examples)

•   The importance of staying true to your mission statement

Homework: Outside readings along with an assignment to research the blogs that already exist in students' niches. 

* Class includes discussion with Jessica and feedback on the assignments. 

Goals Of This Class

  • To help students use intention with every action they take for their blog, whether it be publishing a blog post or sharing an Instagram photo
  • To help students lay out and better understand their blog’s unique goals
  • To assist students in getting to know their readers
  • To position students to make money off their blogs
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