Target Dumps The Kindle, Going Steady With The iPad
via Huffington Post:
There's a little eDrama going on at Target. The store has been selling Amazon's Kindle, but now plans to phase them off the shelves. A spokesperson said the move was a result of the an "ongoing review" of Target's merchandise.
I wonder if that ongoing review has anything to do with the fact that Target plans to introduce a line of mini-Apple outlets in its retail stores.
Drama!
This past November, Target announced that Amazon's Kindle was the company's best-selling eDevice on the day after Thanksgiving. Now they won't even carry Kindle covers and chargers.
This could be Target trying to keep Apple happy--the iPad is a humongous seller and more expensive. But at the same time, I wouldn't be surprised if Apple made this a condition of the partnership. They tend to like preferential treatment.
Because in the war of the eDevices, there can be only one.
News by Rob W. Hart
Rob W. Hart is the class director at LitReactor, as well as the associate publisher for MysteriousPress.com. He's the author of The Last Safe Place: A Zombie Novella, and his short stories have appeared in Shotgun Honey, Thuglit, Crime Factory, and Needle: A Magazine of Noir. He lives in New York City, and you can find his website at www.robwhart.com.
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They're also going to continue selling the Nook.
A letter went out as well from Target to its vendors.
The New York Times quotes a more strongly worded letter sent by Target to its vendors: “What we aren’t willing to do is let online-only retailers use our brick-and-mortar stores as a showroom for their products and undercut our prices.”
Huh. Target is where I bought my Kindle.
If Apple demanded it, this might not be the best move in the middle of a DOJ price fixing law suit.