Study Shows Coffee Shops Foster Creativity Through Ambient Noise
A new study published in the Journal of Consumer Research suggests that writing in a public place--like a coffee shop--is good for getting your creative juices flowing. Because it's loud.
More than 300 people were included in the study, which showed that those who had ambient noise in the background (70 decibels, on par with a Starbucks) scored higher in objective word-association tests. In addition, their answers were deemed more creative by other participants.
Personally, I'm not a fan of writing in public places--it's too much of a personal process, and I don't want people staring at me while I do it (though editing is a different story). And I've always thought people who wrote in coffee shops were more concerned with being perceived as a writer, than with getting any real writing done.
But, hey, apparently it works.
What do you folks think? Do you like writing in public? Or does the very thought terrify you?
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