PubIt! Replaced by NOOK Press

NOOK Press Replacing PubIt!

In a move most likely designed to bolster its faltering Nook sales, Barnes & Noble has rebranded the popular self-publishing platform PubIt! as ‘NOOK Press’.  Given PubIt!’s success, with author numbers going up by 20% and title numbers by 24% from the previous quarter, I suppose it’s not a big surprise.

"We have decided to rebrand to NOOK Press because we’ve been very successful with our NOOK brand and that brand has a quality and depth and breadth to it that PubIt! could leverage,” Theresa Horner, vice president of digital content at Nook Media, told Digital Book World. “We also wanted to have the NOOK Press platform as described to be easily understandable as a quick gateway to the Nook ecosystem.”

The good news is they have improved it, with new features (partly provided by FastPencil, a self-publishing services provider). Improvements include:

  • Ebook creation and distribution
  • Live chat support
  • A light mode for authors who want to try out the tools before committing to anything
  • Collaborative tools for workshopping
  • Sales dashboard

They’re also improving the royalty situation, with a better rate on low-priced books, namely 40% royalty on all eBooks priced below $2.99, which is better than Amazon’s rate by 5%. The one I don’t understand is the band for eBooks priced between $2.99 and $9.99 — authors only receive 65%, against Amazon’s 70%. I guess they’re trying to encourage lower-prices following current trends for cheap eBooks.

Last night new users were complaining of problems registering with the new system, so it looks like there’s still a few bugs in it. I haven’t used PubIt! — have you? What do you think about the changes? Will it make NOOK more competitive? Unless the popularity of the eReader increases, I’m not inclined to think so.

You can see the new site at

Dean Fetzer

News by Dean Fetzer

Dean Fetzer is originally from a small town in eastern Colorado, but has lived in London, England, for the past 21 years. After a career in graphic design, he started a pub review website in the late 90’s; He left that in 2011 to concentrate on his thriller writing, as well as offering publishing services for authors, poets and artists. When not writing - or in the pub - he can be found in the theatre, live music venues and travelling.

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Dwayne's picture
Dwayne from Cincinnati, Ohio (suburbs) is reading books that rotate to often to keep this updated April 10, 2013 - 11:16pm

I've toyed with both of them, but never published. Amazon's seemed really easy, but Pubit! felt like I'd lost a bet.

I think that it could be a issue of trying to make their ereader more attractive to readers by having more authors and books, which they are hoping will attract more authors and books, etc.