Lipstick On Literary Pigs: Tricking Tweens Into Reading Classics
Via The New York Times:
How do you get kids into stuffy classic literature? You trick them, of course. Classic texts in the public domain are being picked up by big publishing houses and repackaged with sexy new covers, explicitly aimed at teenagers raised on Twilight and The Hunger Games.
Book publishers are trying to ride the YA wave, which is the most robustly growing category in publishing. HarperCollins recently sold out by releasing a cover for Wuthering Heights with a stark black background, a close-up of a red rose and an inscription that reads, “Bella & Edward’s favorite book.”
Describing a new release of Dracula featuring a ghostly, platinum-haired woman floating in over a large pool of blood, the president and publisher of Puffin said, “We didn’t want to go with a muted approach. We had that Urban Outfitters customer in mind. We wanted to appeal to that teenager and give a fresh look to these stories that have been around a very long time.”
It might just be publishers out on a cash grab, but anything that keeps people from reading the current crap on the best-sellers list is alright by me.
To leave a comment