Kobo Making Big Moves, With Branded Shops And Self-Publishing On The Horizon
Canadian-based eBook retailer Kobo has forged a partnership that will bring branded shops to WHSmith's department stores. Based on some extensive research (Wikipedia) it appears that WHSmith is the British version of Barnes & Noble?
More, from AppNewser:
The Kobo boutiques come after testing Kobo booths in select WHSmith locations. The expanded rollout this year will include Kobo stands in 100 WHSmith locations throughout the UK. Kobo will be selling the Kobo Touch eReader (£79.99), the Kobo Wireless eReader (£59.99) and the Kobo Vox tablet (£149.99) in these shops. The shops will be staffed with tech experts to teach consumers how to use these devices.
Mike Serbinis, CEO of Kobo, said the move will "deliver an engaging in-store experience that will demonstrate our expertise, best-in-class design, easy user experience, and innovative product line.”
Kobo is making some big moves right now, between this, and word from the London Book Fair that Serbinis is talking up Kobo's self-publishing component, which he says will launch this quarter.
Anyone out there use a Kobo eReader?
Can any of our UK-based readers tell us about WHSmith?
And did you know that 'Kobo' is an anagram of 'book'?
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