Forthcoming Poetry Collection to Feature QR Codes
Reading poetry and hearing it read by the actual poet are two very different experiences. When Eloise Klein Healy’s latest collection of poems, A Wild Surmise: New & Selected Poems & Recordings, is released through Red Hen Press next year, readers will be able to access supplemental material including audio recordings by scanning a Quick Response (QR) code, according to Galleycat.
Smartphone users can scan the codes, which will be printed on the book’s cover, using an app on their mobile device to access around 35 audio files of more than 100 poems contained in the collection. Although the bonus material will be made available on Healy’s website for readers who don’t have smartphones, the move is the latest example of publishers making use of technology to encourage readers to go beyond the printed page.
Earlier this year, Mashable reported that Simon & Schuster would be adding QR codes to all its titles in the near future. However, rather than providing readers with a more engaging experience or offering additional material, it appears that the publisher plans to use QR codes in a far more familiar way.
“The QR code is a way to use the distribution of our physical books as a means to build our [subscriber] database,” Ellie Hirschhorn, executive vice president and chief digital officer at Simon & Schuster, wrote in a memo distributed to publishers. “This direct-to-consumer relationship then enables us to market future books and authors more cost-effectively.”
How can publishers use QR codes a little more creatively?
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